http://www.seanjohnsonphotography.com en-gb seanjohnsonphotography.com 2009-7-2T00:00:00Z seanjohnsonphotography.com http://www.seanjohnsonphotography.com/page7.htm#44273 Progress has long been associated with the ability to do things faster. So it has been with digital photography. Along with zillions of megapixels fourthgeneration Photoshop and cameras that can sometimes make hobbyists look like seasoned pros the digital age has brought us the ability to finish jobs faster. It has also led to impatient clients with a need for speed when hiring out photography assignments. Faster vs. Better But is faster always better Sure the car is better than the horse and buggy. But is fast food better than slow food Whereas once photographers shot on film took the film to the lab waited for the film to be processed and only then revealed the finished product to the client we can now simply press the shutter release and have an image ready in seconds. Shooting tethered has taken this to an extreme enabling us to connect a computer to the camera and see our images appear on screen at almost the moment we shoot them. No doubt this is tec... 2009-7-2T00:00:00Z http://www.seanjohnsonphotography.com/page7.htm#44164 Discuss 2009-7-1T00:00:00Z http://www.seanjohnsonphotography.com/page7.htm#44112 With alarming frequency I receive emails asking me to provide my services for free. Very often they state that a great opportunity has knocked on my door and that once that door opens a myriad of fame and fortune will come pouring in. In other words if I just do this one job gratis it will invariably lead to paid work. Big Event No Photography Budget Let me give you a reallife example that happened to me. One month before London Fashion Week I received an email from the press secretary of a new designer who was showing at an incredibly fancy venue in London. It was the designers first show and he was putting together an ultraexpensive extravaganza which would ultimately amount to a 15minute viewing experience for his wellheeled audience. All of which is fine by me. Im all for people creating a strong visual experience to help promote their business. Isnt that what commercial photography is all about On returning the call to the press secretary I gave her a rea... 2009-6-30T00:00:00Z http://www.seanjohnsonphotography.com/page7.htm#39124 A good friend of mine works for a leading European events company responsible for summoning the organizational and logistical knowhow required to give smooth operation to those huge product launches or corporate events that all seem so effortlessly flung together. Recently he told me that a major telecommunications client was throwing a thankyou bash for its top customers. Champagne would flow acrobats would fly through the air and contortionists would well contort. The shocking factor was not the elaborate grandeur of the event but the companys decision not to hire a professional photographer to cover it. Lets Have Johnny Do It The clients inhouse event organizer told my friend that she had a keen amateur photographer on her team we will refer to him as Johnny and that she would ask Johnny to provide full coverage. Sounds like a reasonable decision right In these difficult economic times savings are savings. And it is after all just taking pictures. Eventually... 2009-4-2T00:00:00Z